I picked up the Celtic Sea Salt Kosher, 1 lb Resealable Bag, Unrefined Mineral-rich, Chef-Trusted Exquisite Taste, Hand-Harvested, Family Founded Since 1976 from Celtic Sea Salt because I was tired of the flat, one-dimensional taste of standard table salt. As a Marine veteran running my own business here in Houston, I appreciate products that do what they claim without the sales pitch. This is a working salt for people who actually cook and care about what goes into their food.